CANTON, Ga., April 11, 2011 - Invodo®, the only full-service eCommerce video partner for online retailers, today announced a partnership with furniture retailer to showcase products and enhance the online shopping experience for consumers. is an Internet retailer that specializes in selling chairs and furniture for offices, schools, restaurants, medical facilities, and homes. The company wanted to use video to enhance the customer experience, providing its customers with a virtual product demonstration. selected Invodo to produce content and be the platform for its online video showcase. By incorporating video on its site, is able to clearly communicate product features and benefits in a friendly, welcoming tone that aligns with the brand. The videos provide consumers with the information and education they need in order to make a well informed buying decision.

“We chose Invodo because of their ability to handle all the elements we needed, including video production, technology and distribution,” said Sean Belnick, Founder and CEO of “The Invodo team was able to seamlessly handle the entire video creation process from conception to production to embedding the videos on our web site. We also liked Invodo’s Smart Merchandising technology, which allows us to easily post merchandising videos on category pages as well as product pages to maximize viewership.”

The end result was not only an improved shopping experience for customers, but a significant increase in traffic to the site and higher sales conversion rates for products that included video content. Videos can be viewed on either product pages or category pages so that shoppers can benefit from the video content regardless of where they are in the purchasing process.

“Video takes the online consumer shopping experience to a new level,” said Craig Wax, CEO of Invodo. “It’s a proven way to increase sales conversion rates, and with search engines like Google beginning to prioritize video, it is becoming an increasingly critical SEO tool for driving traffic to your site.”

About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands. For more information, please visit

About is an Internet retailer of office chairs, office furniture, school furniture, home furniture, medical furniture, and restaurant furniture. The site was founded in 2001 by Sean Belnick as one of the first online only office chair and furniture retailers.’s clientele includes the Pentagon, Fox’s American Idol, Microsoft, Google, as well as small businesses, churches, organizations and individuals.

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Jen Cadmus of Invodo, +1-512-934-8350,
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Laura Jorgensen of, +1-770-721-8209,
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